Luxury Living Redefined: Inside The Wonder Lofts Atop a Historic Bakery

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Nestled in the heart of Hoboken, New Jersey, stands a remarkable testament to history and luxury living. The Wonder Lofts, erected on the grounds that once housed the famed Schmalz Bakery, renowned for producing Wonder Bread, now offers an unparalleled residential experience.

Formerly christened as “The Wonder Bread Factory,” 720 Clinton Street has undergone a breathtaking transformation. Spearheaded by Prism Capital Partners, Angelo Gordon, and Parkwood Development, this architectural marvel stands tall with 83 loft-style condominiums, paying homage to its illustrious past.

The brainchild of local New Jersey firm MVMK Architecture + Design and Workshop/APD from New York City, The Wonder Lofts features two- to five-bedroom apartments spanning between 1,200 to 2,700 square feet. These luxurious abodes, priced between $1.899 million and $2.399 million, have captivated buyers since their market debut in May 2021.

Of the 83 units, 72 have already found eager owners, leaving only 11 available residences. Robert Fourniadis, Prism Capital Partners’ senior vice president, explains that their deliberate omission of studios or one-bedroom units was a strategic move to attract buyers committed to establishing roots in Hoboken.

Fourniadis remarks, “We aimed for a distinct segment of the market, offering an unparalleled lifestyle that can’t be replicated elsewhere along the Gulf Coast.”

Among these opulent residences, one particular gem steals the spotlight—the penthouse. Currently listed at $3,499,000, this 3-bedroom, 2.5-bathroom haven boasts a sprawling 1,895 square-foot terrace and panoramic vistas stretching from the Palisades in New Jersey to midtown Manhattan.

Daniel P. Winschuh, managing director at Parkwood Development, highlights the penthouse’s unique design, featuring expansive windows and a seamless fusion of indoor and outdoor living, providing a rare retreat atop the bustling city.

However, it’s not just the residences that elevate The Wonder Lofts to a league of its own. The building flaunts an array of lavish amenities, including an outdoor lounge with an infinity-edge pool overlooking Manhattan, a restored iconic water tower serving as a bar, a billiards room, and facilities catering to diverse interests such as a children’s art center, gym, and Pilates-yoga studio.

Winschuh reveals that preserving the building’s heritage was a collaborative effort with the city, maintaining key architectural elements like original archways, high ceilings, the 80-foot chimney stack, and expansive windows, adding an authentic touch to each unit’s design.

Emphasizing the blend of history and modernity, Winschuh remarks, “While honoring the building’s historical charm, we’ve ensured a contemporary living experience, offering state-of-the-art amenities for an elevated lifestyle.”

The Wonder Lofts stand not just as a residential haven but as a testament to preserving heritage while embracing the future—a destination where history meets luxury living.

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